Why advertise on internet radio??
Internet radio plays far fewer commercials per hour, this low spot load results in high listeners attention level, which increase the ad’s internet effect.
Listeners are one click away from an advertiser’s web site. They are online and have browser windows open, this makes it very easy to get the listener to visit the advertiser’s web site.
Web radio listeners are a highly active group of consumers, with above average level of purchase intentions, and are early adopters of new media options and technology.
Online Advertising Facts :
More than 8 in 10 Americans (85%) now have internet access.
An estimated 27 million Americans have listened to internet radio in the last month.
The number of weekly online radio listeners increased by nearly 1/3 in the last year (42million).
Seventeen percent of Americans age 12 and over have listened to internet radio in the last week. The size of the weekly online radio audience has doubled since 2005.